Increasing competition and changing customer behavior in the German financial services sector formatIsbn:Softcover - 9783838699233 musikalisches

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Increasing competition and changing customer behavior in the German financial services sector formatIsbn:Softcover - 9783838699233 musikalischesInhaltsangabe: Abstract: Within the last few years, dramatic changes took and still take place in the retail banking business. On the supply side competition for cooperative banks is increasing due to various reasons. New competitors with different business models have entered the market. There is no doubt that they pose a serious threat to cooperative universal banks (which were the focus of this dissertation) and whose market share is declining